Demand was never the problem. Lost enquiries were.
We started from a decade of looking at aftermarket data and saw the same pattern everywhere: demand was there, but enquiries were lost between a mechanic's WhatsApp message and a distributor's billing screen. AzeApp Direct is our answer, an AI layer that understands how workshops actually ask for parts and connects them to the right stock, instantly.
We believe automotive businesses (workshops, distributors and manufacturers) deserve technology built for how they actually work, not generic software adapted for the industry. That means solving real problems: enquiries that take too long to process, parts that are hard to identify, and stock that is hard to see across branches.
Our belief has stayed simple throughout: technology should make automotive businesses faster, smarter and more connected.
KGKarthikeyan Ganesan
- 11 years in automotive business analytics with the TVS Group
- PG certificate in Business Analytics, IIM Tiruchirappalli
- Stanford GSB Seed Spark program
- MBA, RL Institute of Management Studies
- Company
- Azelerator Mobility Pvt Ltd
- Founded
- April 2022, Chennai
- CIN
- U72502TN2022PTC151213
- Recognition
- DPIIT-recognised startup (DIPP102443)
- Award
- Automechanika Dubai Awards 2025, Highly Commended, Start-Up of the Year
