Every WhatsApp parts enquiry, answered in under a minute.
A mechanic sends a text, a voice note, a photo of a handwritten chit or just a vehicle number, in Tamil, Hindi, Telugu or English. AzeApp Direct finds the right part number, checks your live stock and price, and sends the quotation. No app to install, and no one has to type a quote.
Unedited screen recording from the live platform.
Not a demand problem. An enquiry-processing problem.
Workshops already message your counter every day. The trouble is what happens next: someone has to work out which vehicle it is, which part they mean, whether it's in stock and what to charge, one message at a time. Enquiries that come in after 7 pm or on Sundays usually go unanswered.
Without AzeApp Direct10 manual steps, 15–30 minutes
- Read or listen to the message
- Ask back for model, year, variant
- Search the catalogue for the part
- Cross-check the OE number
- Call the godown or branch for stock
- Look up the price list
- Type the quotation
- Wait for the reply and follow up
- Re-key the order into billing
- Track dispatch over calls
With AzeApp Direct6 steps, under 60 seconds to the first quote
- Enquiry arrives on WhatsApp, in any format
- AI identifies vehicle, variant and part number
- Live stock and price checked automatically
- Quotation sent back in the same chat
- Workshop edits and confirms; order created
- Order tracked through to delivery
From enquiry to order, in one workflow
One WhatsApp number for every enquiry. Nothing new for the workshop to learn.
Any language
Tamil, Hindi, Telugu, English or a mix, including workshop slang.
Voice notes
Spoken regional-language requests are transcribed and understood.
Photos
A photo of the old part or a handwritten chit is enough.
Vehicle number
The registration number resolves to make, model and variant.
Give your entire distributor network one front door
See the workshop demand you can't see today, make sure your brand is the one quoted, and give every distributor the same fast WhatsApp ordering, on infrastructure you control.
- Deployed on your own servers. Your catalogue, pricing and demand data stay inside your organisation.
- Trained on your catalogue. We map your part numbers to vehicles and variants, including supersessions and the names mechanics actually use.
- Your brand quoted first. Enquiries resolve to your part numbers before any substitute.
- Real demand visibility. SKU-level, region-wise enquiry data across distributors, not just sell-in, to feed production and inventory planning.
- One rollout, the whole network. Push catalogue, price and part-number updates to every distributor at once.
- Fewer wrong and counterfeit parts. Verified OE-number matching gives workshops the genuine part faster than the grey market can.
Perpetual licence
Own the platform outright, deployed in your environment, with catalogue training for your range. Unlimited distributors.
Implementation + success fee
Lower upfront investment, with costs that scale with the enquiries your network serves through the platform.
Commercials are tailored to your network size and confirmed after a discovery workshop.
Request a manufacturer briefingRun your enquiry desk like a system, not a scramble
Your digital employee answers every enquiry instantly, day or night, so your team spends its time closing orders instead of typing quotes.
- Automate WhatsApp enquiries arriving over WhatsApp, calls and counter sales, in any regional language.
- Respond in minutes with accurate part identification and live, branch-wise stock.
- Quote to order in one tap with accepted quotes pushed straight to your existing billing or ERP.
- One sales dashboard for enquiries, conversion rate and salesperson performance.
Start with your own enquiries
We set up your WhatsApp number and catalogue, and you see the results on real enquiries before you pay anything.
Everything your sales team needs. Nothing it doesn't.
Never lose a spare-parts enquiry again
Every message is logged as a structured enquiry with a status, so nothing disappears into a chat history or a missed call.
From workshop language to the right part
Slang, spelling mistakes, voice notes and blurry photos all resolve to an OE number, with aftermarket and substitute parts mapped alongside.
- Input
- Voice note, Tamil, 0:14
- Vehicle
- Hyundai Creta 2021
- Part
- Front brake pad set
- Stock
- 12 units · Guindy branch
- Price
- ₹2,400
- Status
- Quotation sent automatically
Run the business, not just the app
Conversion, response time and lost enquiries by salesperson and branch, so you can see where orders are slipping away.
Plugs into your systems. Doesn't replace them.
What ten minutes an enquiry actually costs
At a typical mid-sized distributor, most of the sales team's day goes on decoding and quoting, not selling. Every slow reply is an order a competitor can take.
| Salespeople | 10 |
| Enquiries per day | 300 |
| Average handling time | 10 min |
| Manual work per day | ≈ 50 hours |
Example figures. We'll run this with your own numbers on the demo call.
Your catalogue and your demand data stay yours
Manufacturers and their IT teams ask us the same questions first. Here are the short answers; we'll go through the full architecture with your IT team.
Your choice of deployment
Run on our managed cloud, or deploy on your own servers under a perpetual licence.
You own the data
Catalogue, pricing, enquiry and customer data belong to you, and are never shared with other brands on the platform.
Role-based access
Separate logins for manufacturer, distributor and branch staff, each seeing only what they should.
India-first compliance
Designed around India's Digital Personal Data Protection Act, with data hosted in India.
Licensed integrations
WhatsApp messaging and vehicle-registration lookups run through authorised providers, billed at actuals.
Integration, not replacement
Connects to your ERP and billing through standard interfaces, so there's no rip-and-replace.
Built by people who've worked inside the aftermarket
AzeApp Direct is built by Azelerator Mobility, a Chennai company founded in 2022 to fix one thing: the slow, manual way spare parts are enquired for, quoted and ordered across India's independent aftermarket.
We started from a decade of looking at aftermarket data and saw the same pattern everywhere: demand was there, but enquiries were lost between a mechanic's WhatsApp message and a distributor's billing screen. AzeApp Direct is our answer, an AI layer that understands how workshops actually ask for parts and connects them to the right stock, instantly.
- Company
- Azelerator Mobility Pvt Ltd
- Founded
- April 2022, Chennai
- CIN
- U72502TN2022PTC151213
- Recognition
- DPIIT-recognised startup (DIPP102443)
- Award
- Automechanika Dubai Awards 2025, Highly Commended, Start-Up of the Year
KGKarthikeyan Ganesan
- 11 years in automotive business analytics with the TVS Group
- PG certificate in Business Analytics, IIM Tiruchirappalli
- Stanford GSB Seed Spark program
- MBA, RL Institute of Management Studies
Questions people usually ask
What is AzeApp Direct?
A WhatsApp-based sales automation platform for automotive spare-parts distributors and manufacturers. It reads every enquiry (text, voice note, photo or vehicle number, in any Indian language), identifies the right part, checks live stock and price, and sends the quotation automatically.
Does it replace our existing ERP or billing software?
No. AzeApp Direct plugs into the systems you already use. Confirmed orders flow into your existing billing or ERP.
What kinds of enquiries can it understand?
Text in any regional language or a mix, voice notes, photos of the part or a handwritten chit, vehicle registration numbers and OE part numbers.
Is this only for distributors?
No. Distributors use it to automate their own enquiry-to-order workflow. Manufacturers and OEMs use it to give their entire distributor network one consistent WhatsApp ordering experience, with demand visibility across the network.
Can it run on our own servers?
Yes. Under the perpetual licence, AzeApp Direct is deployed in your environment and trained on your catalogue. We share the hosting requirements with your IT team during discovery.
Who owns the data?
You do. Your catalogue, pricing, enquiry and customer data are yours and are never shared with other brands.
How long does setup take?
It depends on the number of branches, distributors and systems being integrated, and on the size of your catalogue. A single distributor can usually go live within days; manufacturer rollouts are planned in phases.
Is there a trial period?
Distributors get a 30-day free trial on their own enquiries. For manufacturers, we start with a discovery workshop on your catalogue and network, then agree the rollout and commercials.
See it on your own enquiries
A 15-minute call or video session. We'll walk through AzeApp Direct using vehicles and parts from your own catalogue, and cover setup and commercials. There's no software to install first.
- WhatsApp: +91 97875 41339
- Office: 044-4858 8461
- Email: gk@azelerator.com